8. Catch Fickie Visitors With The Google Search Box
74
8.3 Show ing Your Resuits On Your Site
One 0f the decisions you’II have to make when you put an AdSense search box on your site is where to bring up the resu Its page. You have three choices:
• On a Google page in the same window;
• On a Google page in a new window;
• On a page on your website.
Clearly, the Iast option is the best. You’II be given two codes: one for the search box and one for the resuits. You’II need to paste the search box code in the appropriate location on your Web page. The search resuits code goes on a page that you’ii have to create speciaiiy to hoid the resuits.
Not oniy wiii you be abie to offer your users a search option and earn from the ads that appear on that page, you’ii aiso be abie to show your own internai iinks and AdSense ads to keep them on your site.
wj- WeUs Fargo Home Equity
LowRtes.EasyonIineapphction
Search
Ads Dv GOOe Home Search Resiits
Games Ads bv GcOaooce Ads by G0000QOOIe
Mazes for Kids Free Prtntabes
Parents Get prIntbie actrvltes and edcaonal wDrksheets Parentat control software
Kids Pules - Free Parental Controls for a Safer & More Fun Onhne
On Une Cames y Experiencel
— - —
My WorldViIIage
Cricket- the only Game that counts Now. Inspire In,a 01 the VISA
My Mailbox
Mv Calendar Puzzles Games
M Rookmarks Save on Video Cames Compare products. prices &
My History To Parenta’ ControI stores
tly Profile Softw8re Ta ProtectYour Chiidren. Top 9 Prograrns Rated Free
My Friencls Guide.
og
Play GameHou5e Word Games
Word loyers rejoice! Challenge your knack for words at
WorldViflaQe Community Parer Cord Sctte GameHouse
Members Sfr& Mnr Fon OnflWr Fr K,’1 AUL
AOL nI5atty
Classifleds Ads
Events
Ads by Google
Fun :Cards Email Newsletters
Live Chat www ConstantContact com Create eye-catching email newsletters in minutes. Fast & easy
Rate Members! Print & Email Newsletters
Search Members powerNL com Free Design and Content Development Pre-Built or Completely Customized
D/L MUSC Onhine Newsletter Manager
videos Campaigner com Easy Templates Subscnption Forms High Delivery Rates Tiy Free Now
Forum Email Newsletter Software
Fig. 8.2 Users have to scroil past an entire screen of ads and iinks to reach the search resu its at WoridViiiage. com.
78 ;1
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74
8.1 Finding Money With Search
What happens when your visitors can’t find what they want on your website? They might be bored, probably they’re hungry for more or they might want to refine their search. If you have a Google Search Box, you can now retain these ‘quitters’ — and make money from ads they click from their search resu Its!
The Google Search Box isn’t just an added convenience for your visitors — it can actually make you money! When your users enter a search term, you’II receive a commission for any ad they click on the results page.
If your AdSense ads are being ignored then, add a link at the bottom of the
AdSense ads, inviting visitors to try Google search. A simple note should do
the trick. Try something like: “Can’t find what you’re looking for? Try Google
Search!”
A Google Search box allows your visitors to specify their exact search terms, thereby “pulling” more relevant ads to your page. Using the Search feature, you can pull up on-demand AdSense ads at the top of the search results.
% At the bottom of the Google text ads, place a link to the Google Search bar, inviting readers to Search for better-targeted content and offers. When visitors click an ad, YOU get paid!
You can invite users to search within the website or the entire web.
As far as possible, use a staid gray button for the Google search feature. It looks more believable — and legitimate! Note that Google has not played around with its own search buttons, although the logo itself has undergone many theme-based transformations.
75
What happens when your visitors can’t find what they want on your website? They might be bored, probably they’re hungry for more or they might want to refine their search. If you have a Google Search Box, you can now retain these ‘quitters’ — and make money from ads they click from their search resu Its!
The Google Search Box isn’t just an added convenience for your visitors — it can actually make you money! When your users enter a search term, you’II receive a commission for any ad they click on the results page.
If your AdSense ads are being ignored then, add a link at the bottom of the
AdSense ads, inviting visitors to try Google search. A simple note should do
the trick. Try something like: “Can’t find what you’re looking for? Try Google
Search!”
A Google Search box allows your visitors to specify their exact search terms, thereby “pulling” more relevant ads to your page. Using the Search feature, you can pull up on-demand AdSense ads at the top of the search results.
% At the bottom of the Google text ads, place a link to the Google Search bar, inviting readers to Search for better-targeted content and offers. When visitors click an ad, YOU get paid!
You can invite users to search within the website or the entire web.
As far as possible, use a staid gray button for the Google search feature. It looks more believable — and legitimate! Note that Google has not played around with its own search buttons, although the logo itself has undergone many theme-based transformations.
75
Expiring J Merchants Compare Jrorums J Coupons Auctions r NEW
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Fig 8.1 The “Search” feature is an important part of content-rich websites. On my website above, users are invited to search different threads within the website by keyword’ and by username creating a good potential to merge in a Google search box.
Google Search Boxes are getting increasingly popular with Internet Forums, enabling users to pull up relevant text ads “on demand”!
8.2 Learn How To Add Google Search To Your Web Page
Adding Google Search to your Web page is very easy. This Step-by-Step Tutorial shows you how:
76
Fig 8.1 The “Search” feature is an important part of content-rich websites. On my website above, users are invited to search different threads within the website by keyword’ and by username creating a good potential to merge in a Google search box.
Google Search Boxes are getting increasingly popular with Internet Forums, enabling users to pull up relevant text ads “on demand”!
8.2 Learn How To Add Google Search To Your Web Page
Adding Google Search to your Web page is very easy. This Step-by-Step Tutorial shows you how:
76
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How to...Add Google “AdSense for Search” to your Web Page!
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2. From the Accou nt Information Pager click on “Products° and then the “Edit I nformation” button to Subscribe to AdSense for Search.
3. Click the °Search Settings° tab to specify your search preferences and results. Paste the html code on your web page and start turning those clicks into AdSense cash!
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2. From the Accou nt Information Pager click on “Products° and then the “Edit I nformation” button to Subscribe to AdSense for Search.
3. Click the °Search Settings° tab to specify your search preferences and results. Paste the html code on your web page and start turning those clicks into AdSense cash!
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77
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One 0f the decisions you’II have to make when you put an AdSense search box on your site is where to bring up the resu Its page. You have three choices:
• On a Google page in the same window;
• On a Google page in a new window;
• On a page on your website.
Clearly, the Iast option is the best. You’II be given two codes: one for the search box and one for the resuits. You’II need to paste the search box code in the appropriate location on your Web page. The search resuits code goes on a page that you’ii have to create speciaiiy to hoid the resuits.
Not oniy wiii you be abie to offer your users a search option and earn from the ads that appear on that page, you’ii aiso be abie to show your own internai iinks and AdSense ads to keep them on your site.
wj- WeUs Fargo Home Equity
LowRtes.EasyonIineapphction
Search
Ads Dv GOOe Home Search Resiits
Games Ads bv GcOaooce Ads by G0000QOOIe
Mazes for Kids Free Prtntabes
Parents Get prIntbie actrvltes and edcaonal wDrksheets Parentat control software
Kids Pules - Free Parental Controls for a Safer & More Fun Onhne
On Une Cames y Experiencel
— - —
My WorldViIIage
Cricket- the only Game that counts Now. Inspire In,a 01 the VISA
My Mailbox
Mv Calendar Puzzles Games
M Rookmarks Save on Video Cames Compare products. prices &
My History To Parenta’ ControI stores
tly Profile Softw8re Ta ProtectYour Chiidren. Top 9 Prograrns Rated Free
My Friencls Guide.
og
Play GameHou5e Word Games
Word loyers rejoice! Challenge your knack for words at
WorldViflaQe Community Parer Cord Sctte GameHouse
Members Sfr& Mnr Fon OnflWr Fr K,’1 AUL
AOL nI5atty
Classifleds Ads
Events
Ads by Google
Fun :Cards Email Newsletters
Live Chat www ConstantContact com Create eye-catching email newsletters in minutes. Fast & easy
Rate Members! Print & Email Newsletters
Search Members powerNL com Free Design and Content Development Pre-Built or Completely Customized
D/L MUSC Onhine Newsletter Manager
videos Campaigner com Easy Templates Subscnption Forms High Delivery Rates Tiy Free Now
Forum Email Newsletter Software
Fig. 8.2 Users have to scroil past an entire screen of ads and iinks to reach the search resu its at WoridViiiage. com.
78 ;1
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S.arch -;0]
8.4 Flavoring Your Search Resuits
Another easy decision is whether or not to “site-flavor” your search. This is a real no-bramer. Site-flavoring lets Google figure out what your site is about 50 that searches made from it are better targeted.
So if you have a site about music, someone tossing “bass” into your search box is more likely to get resu Its about guitars than singing fish.
That’s an option you’ll definitely want to switch on!
8.5 To Search Or Not To Search
Putting a Google search box on your site brings advantages and disadvantages. The big plus is that ail the ads the user sees are going to be relevant. The user chooses the keyword 50 the results are going to be right in une with what the user wants.
On the other hand, that means you’ve got no control over the keywords they choose so you can’t try to promote high-paying keywords. You have to take what you’re given. You could have a high click-through rate but low revenues (although there’s still no guarantee that the user will click on an ad rather than an unpaid listing on the search resu Its page.)
But your users will leave your site at some point anyway. Why shouldn’t you try to make money when they do click away? Even if Search doesn’t bring you huge amounts of money, you should still use it as an added revenue source and to bring extra functionality to your users.
I look at it this way. If a visitor doesn’t find what they want on my site, Id prefer that they leave some change in the “tip jar” on the way out the door!
8.6 Home Page Searching
One way to increase your revenues from searching is to encourage your users to use your site as their home page.
Many users have Google as their home page. If you’re offering the same service as Google, using their search box and delivering their results, there’s no reason why they shouldn’t be searching from your page — and giving you revenue from the ads.
79
Another easy decision is whether or not to “site-flavor” your search. This is a real no-bramer. Site-flavoring lets Google figure out what your site is about 50 that searches made from it are better targeted.
So if you have a site about music, someone tossing “bass” into your search box is more likely to get resu Its about guitars than singing fish.
That’s an option you’ll definitely want to switch on!
8.5 To Search Or Not To Search
Putting a Google search box on your site brings advantages and disadvantages. The big plus is that ail the ads the user sees are going to be relevant. The user chooses the keyword 50 the results are going to be right in une with what the user wants.
On the other hand, that means you’ve got no control over the keywords they choose so you can’t try to promote high-paying keywords. You have to take what you’re given. You could have a high click-through rate but low revenues (although there’s still no guarantee that the user will click on an ad rather than an unpaid listing on the search resu Its page.)
But your users will leave your site at some point anyway. Why shouldn’t you try to make money when they do click away? Even if Search doesn’t bring you huge amounts of money, you should still use it as an added revenue source and to bring extra functionality to your users.
I look at it this way. If a visitor doesn’t find what they want on my site, Id prefer that they leave some change in the “tip jar” on the way out the door!
8.6 Home Page Searching
One way to increase your revenues from searching is to encourage your users to use your site as their home page.
Many users have Google as their home page. If you’re offering the same service as Google, using their search box and delivering their results, there’s no reason why they shouldn’t be searching from your page — and giving you revenue from the ads.
79
Just encourage your users, especially users with Google as their home page, to switch to you, and you’ll be able to make the most of your search function and your ads.
8.7 Customizing Your Search
Google lets you customize the search box to match your site in the same way that you can customize your ad units. But a different principle applies here that applies to your ads: you want your search box to look like a search box.
You can certainly make the box look like part of your site so that it looks attractive but as I said, keep the button grey.
People trust Google to deliver results that they want. If the search box reminds them 0f Google, they’re more likely to use it than go to Google.com and search from there.
8.8 Google’s Custom Search Engine
One of the things I love most about Google is that they’re always improving their services and coming up with new ways of earning money through websites.
Ive neyer been very enthusiastic about Google’s Search boxes. Ive always seen them more of an added functionality for my users than a way of earning extra revenue.
Google’s Custom Search Engines though change ail that. These let you limit the scope of a user’s search to sites that you’ve selected.
What’s the advantage of that?
Enter any keyword into a Google and only a fraction of the resu Its are going to be relevant. Google might be a very powerful search engine, but to get the information you need, you’ll still have to filter out the sites with poor content, little information and ads instead of text.
A custom search engine lets you do that for your users SO that they don’t have to do it themselves. Not only will they then be more likely to leave your site through your search box, they might even come back to your site every time they want to search for information on your topic.
Building your own search engine is very simple. You can start here:
http://googlecom/coop/cse/. You can even format your search results page
80
8.7 Customizing Your Search
Google lets you customize the search box to match your site in the same way that you can customize your ad units. But a different principle applies here that applies to your ads: you want your search box to look like a search box.
You can certainly make the box look like part of your site so that it looks attractive but as I said, keep the button grey.
People trust Google to deliver results that they want. If the search box reminds them 0f Google, they’re more likely to use it than go to Google.com and search from there.
8.8 Google’s Custom Search Engine
One of the things I love most about Google is that they’re always improving their services and coming up with new ways of earning money through websites.
Ive neyer been very enthusiastic about Google’s Search boxes. Ive always seen them more of an added functionality for my users than a way of earning extra revenue.
Google’s Custom Search Engines though change ail that. These let you limit the scope of a user’s search to sites that you’ve selected.
What’s the advantage of that?
Enter any keyword into a Google and only a fraction of the resu Its are going to be relevant. Google might be a very powerful search engine, but to get the information you need, you’ll still have to filter out the sites with poor content, little information and ads instead of text.
A custom search engine lets you do that for your users SO that they don’t have to do it themselves. Not only will they then be more likely to leave your site through your search box, they might even come back to your site every time they want to search for information on your topic.
Building your own search engine is very simple. You can start here:
http://googlecom/coop/cse/. You can even format your search results page
80
to match the look of your website and invite your readers to submit the sites that they like to make your own filtering easier.
Finally, place the line: “Didn’t find what you’re looking for? Search the [your subject] sites that we recommend” next to your search box, and guide your users to the tip box at your sites exit.
Finally, place the line: “Didn’t find what you’re looking for? Search the [your subject] sites that we recommend” next to your search box, and guide your users to the tip box at your sites exit.
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